frissyn says it is "eeray", but people like Cow like to annoy Ire, and call him eerie.

Here's a list of pronunciations that are "incorrect"*:

• ear-ray
• eray
• eye-ree
• eye-rate
• eerie
• ire-land (dubbed by hazel)
• eye-ar-e

*list is not complete yet, add more when found

*only ire considers these incorrect so some might actually be correct (???)